Al Golin, Pioneer of PR and Cause Marketing, Dies at 87
Al Golin, founder of IPG’s Chicago-based agency Golin, passed away last week at the age of 87.
Al Golin was a young press agent when he made an unsolicited call to Roy Croc, the founder of McDonald’s. He knew the company was expanding, and thought PR was an efficient way for McDonald’s to get the word out. This marked the beginning of a relationship that would last for six decades and is one of the most enduring in the industry.
Golin was one of the first to encourage corporate responsibility and citizenship as we now know it, suggesting that McDonald’s sponsor Ronald McDonald houses for children with life-threatening illnesses and their families. He also supported the company’s sponsorship of the Jerry Lewis Muscular Dystrophy Telethon.
- R/GA Tokyo + MUJI Give the Gift of Color - Published on 12/14/2017
- McCann Health & CARE Confront Death by Overdose from Prescription Drugs - Published on 12/14/2017
- McCann and CATHAY PACIFIC BREATHE NEW LIFE INTO OLD UNIFORMS WITH ‘WELL TRAVELLED LAI SEE’ - Published on 12/12/2017
- Holiday Spot From M:United/McCann and Microsoft Focuses on the Power of Kindness and Inclusion - Published on 12/12/2017
- Jack Morton and Royal Caribbean Tell a Story of Innovation - Published on 12/11/2017
- McCann Lima and Calidda Send Message About Air Pollution - Published on 12/07/2017
- Deutsch Staffer Supports Charities Using Tech Skills - Published on 12/01/2017
- McCann and NY Lottery Bring Home Holiday Magic with Bodega Cat - Published on 11/30/2017
- IPG Makes Commitment to charity: water - Published on 11/28/2017
- Ronald McDonald House Honors Al Golin - Published on 11/27/2017