IPG Agencies and Julius Meinl Prove the Power of Poetry
Viennese coffee roaster Julius Meinl is launching its annual “Meet With A Poem” initiative on World Coffee Day in October. The goal is to provide an opportunity for people to disconnect from society’s static noise and reconnect with the important things in life – relationships with loved ones.
The brand is partnering with cafes, restaurants and hotels in 17 countries to encourage people to meet up, and use poetry as a departure from the everyday. The campaign is led by advertising agency McCANN Bucharest, with international PR strategy, content creation and local market PR activation handled by DeVries SLAM.
- McCann Lima and Calidda Send Message About Air Pollution - Published on 12/07/2017
- Deutsch Staffer Supports Charities Using Tech Skills - Published on 12/01/2017
- McCann and NY Lottery Bring Home Holiday Magic with Bodega Cat - Published on 11/30/2017
- IPG Makes Commitment to charity: water - Published on 11/28/2017
- Ronald McDonald House Honors Al Golin - Published on 11/27/2017
- McCann Torre Lazur Acts on Suicide Prevention - Published on 11/21/2017
- Campbell Ewald and Milk Partner in Olympics TV Ads - Published on 11/16/2017
- IPG Volunteers Serve Meals to the Elderly - Published on 11/15/2017
- McCann Global Health Joins Clean Cooking Champions - Published on 11/15/2017
- FCB Ulka and Times of India Move from Division to Inclusivity - Published on 11/14/2017