IPG Agencies and Julius Meinl Prove the Power of Poetry

Viennese coffee roaster Julius Meinl is launching its annual “Meet With A Poem” initiative on World Coffee Day in October. The goal is to provide an opportunity for people to disconnect from society’s static noise and reconnect with the important things in life – relationships with loved ones.

The brand is partnering with cafes, restaurants and hotels in 17 countries to encourage people to meet up, and use poetry as a departure from the everyday. The campaign is led by advertising agency McCANN Bucharest, with international PR strategy, content creation and local market PR activation handled by DeVries SLAM.

more stories like this

McCann in India has created “Asli Tarraki” (Real Development), a campaign…read more
With the support of Water.org, 3pm (a collaboration between Weber Shandwick…read more
Deutsch worked with its pro bono client, WATERisLIFE to create the Venmo…read more
Even the most open-minded people have internalized the implicit bias of…read more
MRM created a new site to communicate the Naomi Berrie Diabetes Center’s…read more