Jack Morton and Royal Caribbean Tell a Story of Innovation

How do you showcase to the media, trade, financial community, partners and employees that you are disrupting and transforming the travel industry through game-changing innovation? You start by turning a 37,000 square-foot raw space at the Brooklyn Navy Yard into a dynamic platform for Royal Caribbean Cruises (RCCL) to bring to life its compelling innovation story.

During this three-day event experience, RCCL’s current and “in the lab” technologies were on display in an environment designed to replicate the on-ship customer experience. Some of those innovations included a frictionless boarding process utilizing facial recognition, virtual reality dining, a “drinks anywhere” app feature and a concept stateroom of the future - to name a few.

Jack Morton partnered with RCCL to produce, design and execute the entire experience from content creation to environmental build out and on-site execution. The event, titled “SeaBeyond” delivered exactly that…and beyond.

 

more stories like this

Even the most open-minded people have internalized the implicit bias of…read more
MRM created a new site to communicate the Naomi Berrie Diabetes Center’s…read more
FCB Mayo and BPN Peru partnered with The University of Engineering and…read more
UM’s partnership with Free the Children builds awareness for the…read more
FCB Health partnered with the Crohn’s & Colitis Foundation of America (CCFA)…read more