IPG Puts Sustainability into Action

The Scott Technology Center in Omaha

Objective

In 2010, Interpublic added a company-wide sustainability policy to its standard policies and procedures (SP&P).  The policy’s goal is to establish best practices in which individual employees and the company as a whole can reduce their impact on the environment.

Process

Interpublic’s corporate sustainability policy lays out four main areas where employees can do their part to help the environment:

  • use energy more efficiently
  • institute recycling programs
  • manage travel efficiently
  • employ green building practices in our real estate holdings

Sustainability is now considered in company and agency activities, planning, operations and outreach, as well as with our suppliers and business partners. Many of our agencies have additional in-house sustainability policies, supported by internal C-level management and run by employees. Read more about robust agency-level programs at Carmichael Lynch and Weber Shandwick, including Weber Shandwick’s successful completion of ISO-14001 certification.

Results

Interpublic has made a strong commitment to managing the environmental impacts of its building footprint. We also focus portfolio-wide sustainability efforts on the following significant operating centers:

Resource Efficiency – Furniture Recycling: Controlling capital expenditure (CAPEX) costs is an important component of Interpublic’s sustainability policy. One of the most effective ways that we approach this is by re-purposing furniture within our company portfolio. Before any new furniture is purchased, we look within the network to see what can be re-utilized. 

From 2007 to 2014, Interpublic offset the use of $4.8 million worth of office furniture, through repurposing and recycling.  The corresponding amount of furniture would fill a 200,000 square foot building! Based on IPG’s employee per square foot metric of 208 sq ft/ee, this would provide for 962 employees.

By re-utilizing furniture within the portfolio, IPG avoids purchasing new materials, while reducing landfill waste. As reported by the EPA, discarded furniture represented over 4% of U.S. landfill by weight in 2010, at over 10 million tons discarded per year.


Information Technology – to improve IT operational efficiencies and reduce energy consumption, IPG has migrated its IT infrastructure and applications operations to the Scott Technology Center facilities located on the campus of the University of Nebraska at Omaha.

IPG consolidated its four Global IT Data Centers to this new facility, which utilizes energy-efficient technology and virtualization. As a result, since 2008, IPG IT has decreased the number of physical servers in our production and disaster recovery facilities by 30% while increasing its hosting services; more than doubling the amount of storage.  IPG also had a 66% reduction in IT power consumption and reduced the Central IT data center square footage by half when we centralized our data centers starting in 2008. 

IPG IT continues to adopt new energy efficient technology as older servers and storage age, and over the years, we have been able to continue to reduce the number of racks and power required to run IPG's enterprise infrastructure and applications while continually adding new feature functionality.


 

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