Hillshire Brands and BPN See 20% Jump in Purchase Intent with Beacons

Examples of messaging on mobile devices

BPN and Hillshire Brands increased purchase intent 20% using beacons, devices set up in-store to trigger location-based offers. 

Objective

When Hillshire Brands was preparing to launch its new line of American Craft link sausages, BPN understood that part of the challenge was getting busy consumers to take notice in already over-packed grocery aisles.

Process

By using beacons, devices set up in-store to trigger location-based offers, BPN was able to engage with consumers at the time when their attention was most valuable and actionable -- while they were shopping!

Individuals who used participating mobile apps such as Epicurious or KeyRing while in grocery stores were sent a branded push notification for Hillshire Brands and American Craft links sausages. Shoppers were rewarded with coupons and content.

Results

Debuting In the first 48 hours of the campaign’s launch, the mobile ads attracted 6,000 in-store engagements. During the three months of the campaign, there was a 20% increase in purchase intent and a 36% increase in brand awareness among people who interacted with the ads.

 

Consumers were able to redeem coupons and in-app points for engaging after push messages were sent.
Consumers could add American Craft Links to their virtual carts while shopping

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