Campbell Ewald and HAVEN

Sending a message of hope and healing to victims of domestic violence, sexual assault, and sexual abuse.

Why Pro Bono?

HAVEN (Help Against Violent Encounters Now), a nationally-recognized non-profit leader in Michigan’s Oakland County and the surrounding communities, provides comprehensive solutions and innovative programs to promote violence-free homes and communities.

Founded in 1975, HAVEN serves the community through a series of innovative intervention, prevention and treatment programs, including:

•    24-hour crisis and support line
•    Counseling and support groups
•    Community education and prevention
•    Intervention in battering
•    Residential shelter
•    Supervised Parenting Time program
•    Advocacy

Through these programs, HAVEN has reached over 300,000 individuals in the last 10 years alone.

Process

Campbell Ewald has worked with HAVEN since 2002 to raise awareness and send a strong message of hope and healing to victims of domestic violence, sexual assault and sexual abuse.

As HAVEN's communications partner, Campbell Ewald developed a targeted print, radio and television advertising campaign. In addition, the agency created a gripping video featuring survivors of domestic violence and sexual assault telling their stories including a reformed abuser who found help through HAVEN's counseling services. The video debuted at HAVEN's largest annual fundraiser, "Promenade of Hope."

Results

When economic times are challenging, charity donations are frequently the first thing to go. Campbell Ewald's communications efforts on behalf of HAVEN have helped the organization to continue its services uninterrupted.

In 2009, HAVEN saw an increase in the number of families utilizing the Supervised Parenting Time program, providing safe interactions for survivors and children.

HAVEN's advocacy presence has also increased in several district courts, seeing a dramatic, positive increase in its relationships with these jurisdictions, leading to more support and positive outcomes for HAVEN clients.

The Detroit Media Partnership has given top honors to HAVEN's newspaper ad and made significant contributions to its cause.

more stories like this

FCB South Africa worked with a South African not-for-profit to publicize…read more
FCB Health partnered with the Crohn’s & Colitis Foundation of America (CCFA)…read more
The Horizon FCB team in Beirut took part in a moving gesture to give Carmen,…read more