McCann Fires Back Against Gun Violence

Amazing video from McCann New York to promote gun safety that went viral yesterday right after it was posted. "Playthings" was created for Evolve, a non-profit organization dedicated to creating a conversation about responsible gun ownership and the safe storage of firearms. The film gives a very adult twist to the idea that parents keep all kinds of objects in the home that kids should not touch. Time magazine called it "brilliant"(click the last link below!)

 

Adfreak calls it "Epic": http://goo.gl/5dZWkh 
Gawker: "Amazing" http://goo.gl/iSE7kd 
Washington Post: "A mortifying warning" http://goo.gl/xfYCnm 
Creativity: "Seriously funny" http://goo.gl/6RNqj9
Huffington Post: http://goo.gl/JNxfPQ 
Fast Co. : http://goo.gl/dl5AWL

 

http://time.com/#2927228/evolve-gun-safety-ad-sex/

 

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