McCann and Lucky Charms Honor Diversity with Lucky To Be Social Campaign

In honor of the debut of two new rainbow marshmallows and Gay Pride month, Lucky Charms and McCann Always On launched #Lucky To Be to honor all the ways we people are brave, proud, original, and colorful. By asking a simple question—what are you lucky to be?—and collecting the responses through Twitter, Instagram, Facebook and Tumblr, they built a powerful social campaign – all based on a little marshmallow! The campaign earned millions of impressions and won big industry honors that included two Grand Prize ANA Multicultural Awards.

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