BPN and the Romanian Red Cross Create Lifesaving App

To recruit Romanians to complete First Aid training, BPN and the Romanian Red Cross created a free mobile app—The First Aid Guide. The Guide offers complete information on First Aid techniques, yet also highlights the importance of participating in a First Aid course. Within the first month, the app was downloaded 10,000 times, and the Red Cross saw 10 new First Aid class enrollments, daily, throughout the duration of the campaign.

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