Weber Shandwick Partners with McCann Japan Planning Director and ALS Sufferer Hiro Fujita

Since his ALS diagnosis in 2010, McCann Japan’s Planning Director, Hiro Fujita, has authored a blog and book on the subject and worked with the END ALS Association. Weber Shandwick has worked with Fujita to publicize his book, 99% THANK YOU—Things Even ALS Can’t Take Away, which details his thoughts and emotions on the subject. And in a recent guest blog post to Mumbrella, Fujita commented on the ALS Ice Bucket Challenge.

“The Ice Bucket Challenge (IBC) obviously means a lot to me, just as it does to all of us fighting ALS. It also fascinates me as a planner"…read more

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