FCB Helps Ease Worried Minds

FCB Sao Paulo and Nivea created an ad for Nivea Sun Kids that helps ease parents’ worries at the beach. The ad contains a bracelet that, when paired with an app, sets a maximum distance kids can be from their parents. If the distance is exceeded, parents receive an alert on their phones. In addition to impacting sales of Nivea Sun Kids, the work has been recognized with top industry honors including the Grand Prix Mobile Lion, the Gold Mobile Lion,Gold Media Lion and Bronze Promo Lion.

 

 

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