IPG Mediabrands Works to End Hunger for New Yorkers

Nancy Hill of the 4A’s, Lauren Bush Lauren of Feed.org and Bill Koenigsberg of the 4A's together at the first ADvocate day, hosted on behalf of City Harvest in New York City.

Nearly 2 million New Yorkers, or 1 in 4, are faced with hunger. To some people, it may seem like an insurmountable problem, but not to the ADvocates, a special task force of emerging advertising talent that includes Rachael Wolfson of IPG Mediabrands and Kelly Matyas and Jessica Merrell of Initiative. Through their #kNOwhunger campaign in conjunction with City Harvest and the 4As, they aim to change the perception around New York’s hunger crisis and make a difference.

#kNOwhunger will feature real New Yorkers who are coping with hunger. By humanizing the issue of hunger and unveiling its pervasiveness, the #kNOwhunger campaign hopes to educate New Yorkers about the real impact of hunger.

http://www.adweek.com/news/advertising-branding/millennials-use-ads-fight-hunger-158138

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