Hellocomputer and PSFA are Feeding Hungry Children Using Social Media

For more than 55 years, the Peninsula School Feeding Association (PSFA) has been providing meals to hungry children in schools across the Western Cape Province of South Africa. In an effort to expand to more schools, Hellocomputer worked with PSFA to create the Social Feed initiative.

Social Feed is a social media platform that converts a brand’s media budget into a funding source for PSFA. A brand buys media, or places an ad they want shared on Social Feed. Visitors to the Social Feed website can then share the ad to their Facebook or Twitter pages. Every time someone shares content, a meal is shared with a child.

Some of South Africa’s biggest brands, such as Lucky Star and Investec Asset Management have purchased media on Social Feed. To date more than 1,000 meals have been donated.

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