McCann Manchester Redefines “Beach Body Ready”

In response to a controversial weight loss advertising campaign, McCann Manchester and fashion brand, Simply Be, teamed up to launch a counter campaign. Advertisements featuring a bikini-clad, size 14 model were emblazoned with the words "Every Body is Beach Body Ready"—a direct response to the version featuring a super-slim model asking passers-by “Are you beach body ready?”

The ads will appear around London, and will coincide with a mass “Taking back the beach” protest in Hyde Park. To date, over 50,000 people have signed a petition to have the original posters removed.

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