DLKW Lowe and the British Heart Foundation Raise Awareness about Heart Disease

The British Heart Foundation (BHF) launched a new integrated brand campaign that focuses on the sudden and unexpected devastation of heart disease on families.

The multi-channel campaign includes film for TV and cinema, mobile, digital out of home and online native film content. The campaign was created by DLKW Lowe and highlights that heart disease can affect anyone at any time—that “Heart disease is heartless.”

“This campaign marks the start of a long term strategy for BHF which aims to shift the way people think about heart disease,” said Carolan Davidge, Director of Marketing and Engagement at BHF. “We want this campaign to give people an emotional punch, showing them that heart disease can rip people away from friends and family without warning. By making people contemplate the unexpected devastation that heart disease causes, we hope to inspire people to donate funds to continue BHF’s lifesaving research.”

To help the British Heart Foundation fight back against heart disease, visit bhf.org.uk/fightback

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