L'Oréal’s ‘Makeup Genius’ Makes Beauty App Accessible

McCann Paris partnered with L'Oréal to usher in a new era of beauty with the mesmerizing new “Makeup Genius” app that allows users to try out makeup virtually. This mobile innovation provided a realistic representation of what the product choice would look like and then allowed consumers to be able to purchase it with just a few quick taps on their phones.

The app was a stunning consumer success, with over 10 million downloads and more than 65 million product trials worldwide. It was also recognized by the industry as a major innovation, winning 4 Gold Lions at the 2015 Cannes Lions Festival.

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