McCann Health Shows How Life is #worthliving

Challenge
A life is lost to suicide every 40 seconds, yet there is a stigma around mental health that prevents people from talking about the problem.

Truth
All of us can find some beauty and meaning in our lives.

Solution
A McCann Torre Lazur employee began the #worthliving campaign in 2014 to encourage people to tag images, words and sounds with #worthlivingand  linked it to World Suicide Prevention Day. Building on the success of the 2014 campaign, the 2015 campaign, #attemptlife, encourages people to record and share videos doing something new and scary, because every day is worth living.

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