Tierney Helps Plant Trees in New York City

The New York Restoration Project is a non-profit working to help plant 1 million trees in New York City by 2017. To help them accomplish this, Tierney created a disarming, integrated campaign, Not a Tree, featuring items in the City that are more prevalent than trees, such as fire hydrants and telephone poles. By highlighting the problem in a fun way, Tierney inspired a whole new group of New Yorkers to get involved. With Tierney’s creativity and NYRP’s leadership, they reached their goal two years early!

 

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