FCB and the Red Cross Use Children’s Drawings to Raise Funds for Syrian Refugees

As the Syrian refugee crisis continues to escalate in Europe and across the world, FCB Fältman & Malmén in Stockholm, Sweden, sought a way to help. They approached Bukowskis, the largest auction house in Scandinavia, with an idea to make a difference.

For three weeks in October, drawings by Syrian children depicting the tragic situation in Syria, were adorned in gold frames and placed next to fine art paintings and statuettes in the Bukowskis collections. Customers were given the opportunity to donate to the Red Cross to give assistance to Syrian refugees by a simple swipe of their phone.

more stories like this

Even the most open-minded people have internalized the implicit bias of…read more
FCB South Africa worked with a South African not-for-profit to publicize…read more
FCB Health partnered with the Crohn’s & Colitis Foundation of America (CCFA)…read more
The Horizon FCB team in Beirut took part in a moving gesture to give Carmen,…read more
Drawing inspiration from 150 years of artistic innovation, R/GA worked with…read more