Hill Holliday and Bank of America Help Improve Lives of Those with HIV/AIDS

Since 2014, Bank of America’s partnership with (RED) has generated over $10 million towards the fight against AIDS. The funds are specifically targeted toward the prevention of HIV transmission from mother to child.

This year, Hill Holliday traveled to Africa with internationally renowned photographer Rankin, to tell the stories of the mothers and children whose lives have been transformed by life-saving antiretroviral medications – medications that cost as little as 30 cents a day. The goal of the campaign is to put a human face on the progress being made in the fight against HIV/AIDS and to raise awareness and contributions for the work still to be done. Bank of America’s donations to date have provided more than 33 million days of life-saving medication.

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