Jack Link's Beef Jerky

Jack Link’s was a small jerky brand with big ambitions. Sasquatch was an elusive beast with no ambition. So, we brought them together. Mainly though, we just thought it’d be kind of dumb and funny. Our target market agreed, our strategically sound strategists rejoiced, and Jack Link’s is more than living up to those big ambitions.

Once an underdog in the jerky business, Jack Link’s has become a household name and rocketed ahead to challenge the whole snack food category.

We partnered with Sports Illustrated to develop custom content on behalf of client Jack Link’s – inserting the brand’s mascot, Sasquatch, into football training camp.

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