Jack Morton – An Industry Leader in Sustainable Events

Objective

 To reduce environmental impact and uncover cost savings through resource efficiency, Jack Morton has pledged to aggressively manage the sustainability of events it produces for clients.

 

Process

For over 15 years, Jack Morton has produced events for its client SWIFT, a transaction banking company that operates a worldwide financial messaging network. SWIFT had made a pledge to reduce its overall carbon footprint by 60% by 2012, and to transform its annual Sibos event – the world’s premier financial services industry event, attended by some 7,000 participants – into an exemplar of sustainably-operated conferences.  In light of this client commitment, and in the face of a common perception that business conferences requiring international travel are intractably unsustainable, Jack Morton commissioned an independent sustainability audit of its work on the event.

Jack Morton London and SWIFT worked with MeetGreen, an event sustainability analysis organization, to carry out a full environmental and sustainability audit of Sibos. The team met on-site for three days and monitored all activities from recycling and waste disposal, to delegate travel and water consumption.

The results of this audit have been published  and incorporate advice and recommendations for improving Jack Morton’s “greening’” performance moving forward. Jack Morton’s existing practices and policies have been commended, but with actionable advice on how to further optimize the company’s sustainable approach when it comes to producing events of this scale. The Sibos partner teams together created a collaborative Sustainable Development Policy for future Sibos events.

Results

As a result of its proactive management policy, Jack Morton was recognized by the British Government for its commitment to environmental responsibility. In 2011, the agency was awarded BS 8901, the British sustainability standard for the events industry.

BS 8901 has been developed specifically for the events industry, and defines the requirements for a sustainability event management system to ensure an enduring and balanced approach to economic activity, environmental responsibility and social progress relating to events.  It requires organizations to identify and understand the effects that their activities have on the environment, on society and on the economy both within the organization and the wider economy.

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