FCB Works to Keep Farts Funny…and Prevent Colon Cancer

Colon cancer is the second leading cause of cancer-related deaths in the U.S., but it is also one of the most preventable with early detection. With the massive increase of colon cancer in young people, FCB Chicago wanted to bring awareness to audiences that have the potential to stop colon cancer before it even develops. #KeepFartsFunny was created to open up a dialogue about the early warning signs, using unorthodox methods to save lives, to get people talking, sharing and educating themselves about the importance of screening in order to stop colon cancer before it starts.

 

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