Sports + Entertainment Breaks New Ground

On behalf of Bank or America’s (RED) initiative, Octagon quarterbacked the surprise World AIDS Day on December 1, 2014. The concert, in New York’s Times Square, created the new standard for sports and entertainment integration. The event was the latest milestone in a two-year partnership between Bank of America, (RED) and U2 in their efforts to raise awareness and funds for the global fight against AIDS.

Ratings Win - ESPN Monday Night Countdown, featuring the live performance, was the highest rated program that night.

Trophy Case - The live performers – U2, Chris Martin, Bruce Springsteen, Kanye West, and Carrie Underwood – have 76 Grammys among them.

$3MM in Donations - The following day, Giving Tuesday, achieved the most single-day donations since the campaign launched.

more stories like this

Even the most open-minded people have internalized the implicit bias of…read more
FCB South Africa worked with a South African not-for-profit to publicize…read more
MRM created a new site to communicate the Naomi Berrie Diabetes Center’s…read more