McCann South Africa Debunks 4 Major Myths about Africa

For International Africa Day in May, McCann South Africa worked to debunk four myths about Africa as part of the agency’s “Truth Central” thought leadership initiative. The agency utilized the new immersive Facebook platform, Canvas, to craft content that helped provide truths about Africa.

Chief Digital Officer for the region, Clyde Mallon commented: “We thought International Africa Day was too good an opportunity to miss. With us having developed the ‘Truth about Africa,’ and so little still being known internationally about the place we call home, we felt a great place to start would be by dispelling some common myths about the continent. Canvas is a great new format available to us on Facebook and we felt this was the perfect medium for our Africa Day message”

The four myths were:

  • Africa is a Safari
  • Africa is one country
  • Africans are uncultural
  • Africa is a charity case

Each myth was accompanied by at least one truth.

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