FCB Lisbon Encourages Healthy Eating in Unexpected Way

Eating unhealthy food is easy, it’s usually fast, relatively tasty and pretty cheap. But would you still get that slice if, instead of paying cash, you paid by running three miles? FCB Lisbon in partnership with ADEXO (Portuguese Association of Obese Patients and Former Obese) created “The Moving Food Truck,” the first food truck that charges customers the amount of exercise they’d need to burn off the calories they’re about to eat. The simple and fun idea helps bring attention to what we put in our bodies and how much effort it takes to exercise it off.

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