McCann and the Ad Council Create PSA to Help End Children’s Hunger


According to the United States Department of Agriculture (USDA), one in five children in America struggle with hunger. And research shows that these children may be more likely to repeat a grade in elementary school; experience developmental impairments in areas like language and motor skills; or have more social and behavioral problems.

Feeding America, the nation’s largest hunger-relief organization, partnered with the Ad Council and McCann New York to launch a PSA designed to raise awareness about child hunger in the US. The PSA asks Americans to help children facing hunger by supporting the Feeding America nationwide network of food banks.

The new PSAs are an extension of the Hunger Prevention campaign, first launched by Feeding America and the Ad Council in 2008, and coincide with the launch of Feeding America’s largest annual awareness campaign – Hunger Action Month. The work was done pro bono by McCann New York, and feature the voice of Julianne Moore. The ads encourage audiences to visit www.FeedingAmerica.org/psa where they can take action to support children facing hunger.

"Every day we get to do things that help our clients reach their goals. But it's not often that a client asks us to help solve a world problem like ending childhood hunger in the US. We are humbled and grateful to be part of Feeding America's great work and proud to help the Ad Council address the most important issues of our time," said Grant Smith, Executive Creative Director of McCann New York.

 

more stories like this

McCann in India has created “Asli Tarraki” (Real Development), a campaign…read more
With the support of Water.org, 3pm (a collaboration between Weber Shandwick…read more
Deutsch worked with its pro bono client, WATERisLIFE to create the Venmo…read more
Even the most open-minded people have internalized the implicit bias of…read more
FCB South Africa worked with a South African not-for-profit to publicize…read more