Storytelling Through Sponsorship

How do you leverage sponsorship to create great content?  We started by helping Delta Air Lines develop a strategic sponsorship portfolio across U.S. professional and collegiate properties, then we worked with our clients to produce engaging and fun branded content. For this piece, we integrated intellectual property from all three of Delta’s NCAA partnerships within the Raleigh-Durham market - UNC, NC State and Duke - casting their beloved mascots to help play up the long-standing rivalries without alienating fans or playing favorites. The short film, full of mascot mischief, has +1 million views and counting.

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