Putting Technology on the Olympic Stage

How do you shine a light on a technology brand through sponsorship?

We started by sharing our know-how and experience of the global sports landscape and the Olympic movement. Then, we paired that knowledge with a healthy dose of creativity to help Cisco showcase their robust network and vision to employees and consumers across the globe. Together, we partnered with leading athletes in Brazil, developed programs and experiences that connected to consumers, and created opportunities for business growth. And we made certain to build a legacy that would last long after the Games, incorporating Cisco technology into Brazil’s communities to create long-term positive impact.

 

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