Media Experts Partners on Togetherness Shirt

Would you give the shirt off your back to a stranger?  What about get IN a shirt with them?

The “Togetherness Shirt” is a garment created by non-profit People For Good that’s designed for two people to share in the hopes of conveying a simple message – the human race is a team sport. Media Experts handled media buying and planning for this initiative.

The campaign took to the Canadian streets to demonstrate that despite the turbulent realities we face, our differences do not create divisions, but rather help create a diverse, yet homogenized society.

more stories like this

McCann in India has created “Asli Tarraki” (Real Development), a campaign…read more
With the support of Water.org, 3pm (a collaboration between Weber Shandwick…read more
Deutsch worked with its pro bono client, WATERisLIFE to create the Venmo…read more
Even the most open-minded people have internalized the implicit bias of…read more
FCB South Africa worked with a South African not-for-profit to publicize…read more