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Social media is moving at the speed of culture, and marketers who start 2022 without an always-on mindset are going to be left in the dust. As the influencer industry becomes an essential marketing building block, 2021’s buzzword of authenticity isn’t going anywhere.
ITB Worldwide’s Crystal Malachias shares her top 5 influencer marketing predictions for the year ahead on The Drum here.
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About Collective Intelligence
Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.
