Cannes 2022: The Future of Creativity & Agency Work

23 August 2022

In this episode of CI Conversations, Collective Intelligence’s Jen Sain talks with Carmichael Lynch’s Stacy Janicki, Director of Account Management, Senior Partner, and Carol Haynesworth, Head of Multicultural Strategy and Inclusion, Senior Partner, about their experience at the first in-person Cannes Lions since 2019.

In many cases, these winners not only put forth work that made a difference to a brand, but also made a difference to the world, underscoring the importance of ongoing awareness of Diversity, Equity, Inclusion, Belonging and Accessibility (DEIB&A) from idea creation, through planning and final execution, as well as within a company’s internal framework and hiring practices.

The future of creativity will see agencies become brand builders, often through activations, as well as active participants in product development, solving problems for brands in an increasingly tumultuous world. With these new mandates on the horizon, as well as purpose being woven into all aspects of agency work, the future of our industry is inspiring and energizing.

Cannes 2022-The Future of Creativity and Agency Work-Transcript

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Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.

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