CI Conversations: Experiential Marketing at Super Bowl 56 and Beyond

28 February 2022

In this episode of the Collective Intelligence Podcast, Sarah Dale, SVP Brand Partnerships & Strategy at Jack Morton, talks about the impact COVID had and will have on experiences surrounding big sporting events, like the Super Bowl. We also discuss how important the feeling of community has become to spectators and fans, and how digital innovation is essential to fostering this sense of shared experience in the arena and at home, as well as the magic that happens when right talent partners with the right brands.


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Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.

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