CI Conversations: Super Bowl 56 Advertising Recap

18 February 2022

Join us for the latest episode of the Collective Intelligence Podcast in which FCB’s Andrés Ordóñez and Chris Walker talk about their buzz-generating Super Bowl work for Groupon, featuring fan-favorite Rob Gronkowski. McCann Worldgroup’s Craig Bagno joins Andrés and Chris to talk about all of the nostalgic moments, examples of creative storytelling, and the general air of lightness and optimism surrounding the game. We also dive into what’s next for Super Bowl advertising and where the elusive Gen Z fit into the mix.

CI Conversations-Super Bowl 56 Advertising Recap Transcript

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Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.

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