CI Conversations: What Marketers & Brands Need to Know About CES 2022

21 January 2022

There were lessons to be learned from the experience of CES itself this year. After being virtual in 2021, hopes were high that it would return to a fully in-person event. That was not to be and once again, participants and attendees had to pivot to a hybrid conference. It is reasonable to expect that will be the case for the show and other industry and consumer experiences as COVID concerns persist, along with ESG considerations. This is indicative of the overall consumer experience today. Lives have become “phygital,” where the lines between the physical and digital are blurred. These innovations presented at CES addressed this new normal in areas from health and wellness to automotive and transportation.

Adam Simon from IPG Media Lab and Chris Denson from MullenLowe discuss how COVID accelerated consumer digital adoption and what that means for in-home devices in the areas of health, safety, retail and entertainment. Are consumers’ concerns about their data going to be an issue for marketers, or can those concerns be allayed by getting something of value in exchange for their data?

Listen as the conversation ranges from television to cars to the metaverse, and where the opportunities might be for brands.

CI-CONVERSATIONS-CES-TRANSCRIPT

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Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.

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