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Brought to you by Jack X, Jack Morton’s innovation practice, this podcast features Tom Middleton, CEO and Co-founder, Roforco, talking about Roforco, the game studio which helps brands leverage the game creation system ‘Roblox.’ Middleton discusses the importance of the shock-value for a brand, the ability to create an amazing first impression on the site and develop a game that gets people talking. He also mentions how incredibly important it is to build upon this initial impact, with the creation of fans and a community, to ensure longevity in Roblox. Jack X and Middleton also discuss how to build a game that stands this test of time.
For many brands, Roblox is an unknown and untapped market. The influence of the game will help answer that all-important question – How can you change, for the better, an entire generation’s perspective of your brand?
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About Collective Intelligence
Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.
