Fashion has become more virtual over the last several years, but the pandemic has increased the embrace of innovation by the fashion world and consumers. Brands are using digital entertainment spaces to build awareness and sell goods online. Fashion marketers are capitalizing on innovations in order to keep consumers engaged.
Collective Intelligence provides a perspective on how avatar clothing, virtual apparel, and NFTs are moving closer to the mainstream. Examples range from the practical use of augmented reality for product try-on, to outfitting online avatars in virtual fashion. Experiences that bridge the physical and virtual worlds are here to stay.