Companies
Brands must take a more deliberate approach to reach everyone in 2022 and beyond by making a genuine effort to stand up for diversity, equity, and inclusion. The best brands and their partners are already taking these steps—in fact, more than 90% of advertisers surveyed said that reducing bias and discrimination in marketing and advertising is now a priority. If we want to change the culture, advertisers must pay closer attention to partners and suppliers, challenge them on shortcomings and outdated practices, and work with them to promote diversity, equity, and inclusion.
Learn more about the efforts that brands can make towards diversity, equity, and inclusion in Diversity, Equity & Inclusion in advertising: a holistic approach.
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About Collective Intelligence
Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.
