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Finances impact almost every inch of our lives, from investing to purchasing our first home. Yet financial decisions often overwhelm and intimidate, almost by design. Unless you’re a financial wiz, these moments come with more questions than answers—and with financial literacy on the decline, the gap between the informed and the perplexed is widening.
The proverbial “invisible hand” of the economy seems a little shaky these days—here’s how brands can simplify and create confidence.
Read more from R/GA on how financial brands can come out ahead.
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About Collective Intelligence
Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.
