Generation Alpha: Digital Footprint and COVID Shape Behavior

01 September 2021

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Generation Alpha is already being labeled as Generation COVID, Coronials or Gen C. As the generation that has had a digital footprint since birth, play has evolved from tangible to digital to social. Collective Intelligence provides a perspective on how more time at home, technology, and the pandemic plays a role in shaping their future 

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Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.

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