Companies
Consumers expect brands to engage with society on complex issues like education, health and digitalization, while also expecting local brands to have a deeper understanding of Romanian social realities. However, they still want these brands to remain politically neutral. This is the conclusion of the study EXPUS in the Election Year, conducted by Golin Romania through Path in collaboration with iSense Solutions. The study maps the journey from consumer responses to actionable insights and opportunities, while also highlighting potential fine lines and risks to navigate.
Read the full report here.