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IPG Commerce released a new report, “Beyond Prime Day: How to Maximize Year-Round Returns from Amazon,” which advises brands to adopt a year-round strategy to maintain success on the platform beyond major events like Prime Day.
The report emphasizes the need for brands to embrace an “always-on” approach by leveraging Amazon’s vast audience and continuously refining their strategies. Key recommendations include detailed audience research using Amazon Marketing Cloud, optimizing product content, and engaging with customer reviews to navigate Amazon’s evolving ecosystem effectively.
The report also highlights the importance of Amazon’s Retail Media Network (RMN) for targeted advertising and content integration, offering unique opportunities for both endemic and non-endemic brands. By treating Amazon as more than just a retailer and focusing on data-driven campaigns, brands can maximize returns and ensure long-term growth.
Read the full report below.
