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Jack Morton’s new “Experience Better / Insights” report explores the evolving landscape of consumer data privacy and brand trust in a post-ChatGPT world. The study found that nearly half of consumers (48%) are willing to share their data for an AI-driven brand experience, compared to just 30% who would exchange it for cash or other goods. Surveying 5,000 consumers across the U.S., UK, UAE, Kingdom of Saudi Arabia (KSA) and Singapore in the second quarter of 2024, the report identifies the introduction of ChatGPT as a pivotal turning point in consumer behavior.
Access the full report here…