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Strong consumer demands are expected during this holiday season but labor shortages, limited inventories, longer shipping times and high delivery costs could disrupt businesses and disappoint customers causing reputational damage and/or revenue losses.
Analyzing multiple worst-case scenarios from the past, ever-growing consumer demand and government policies in different continents, Weber Shandwick emphasizes why companies should set up supply chain communications. They have developed a set of guidelines that companies or marketing professionals can leverage when faced with operations adversity around the world. The guidelines cover leadership and employees, customers and the public, and monitoring and managing misinformation.
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Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.
