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Momentum Worldwide has released its first “B2B Pulse,” uncovering insights on how brands can create human-centric experiences that drive impact and deliver unparalleled value.
Today, business events do not treat attendees as humans. In the report, Momentum uncovers why brands need to do B2B with a B2H (Business-to-Human) mindset. A B2H mindset creates human-first business activations where attendees are more than “business people” or “customers.” Everyone is welcomed as a unique individual with inspiring interests, identities and learning styles that should be embraced and empowered.
Read the Executive Summary below.
