Companies
Momentum Worldwide has launched its “Connected Consumers: Experiences Without Barriers” study, which highlights the significant accessibility challenges faced by disabled individuals at large-scale events. The findings emphasize the urgent need for more inclusive experiences.
Providing actionable insights, the study outlines ways to improve event accessibility and the positive impact these efforts can have on brands. Key highlights include:
- Consumer Loyalty: 84% of consumers are more likely to support accessible brands.
- Perceived Quality: 71% believe accessible brands offer higher-quality products and services.
- Profitability: 80% agree that focusing on accessibility can boost a company’s bottom line.
Check out the study below.
