McCann Explores Sustainability and the Metaverse

21 September 2022


The Metaverse may be changing our world, but how do real people actually fit into it? Is Sustainability functioning on a whole different plane than the Metaverse, or are there now meaningful opportunities in linking them? And frankly, are they both so immersed in acronyms and concepts that most people find incomprehensible and off-putting, what with Web3’s DAOs and NFTS and Sustainability’s SDGs and ESGs?

These two topics—Sustainability and the Metaverse—are in fact among the most critical ones shaping the future of our industry, society and culture, but they are too often erroneously viewed both as being too esoteric and mutually exclusive of each other. How can they be understood in ways that are meaningful, and point to future opportunities? In a special event focused on unraveling these important developments, Nadia Tuma-Weldon, McCann Worldgroup’s Global Head of Thought Leadership, and Elav Horwitz, Global Head of Innovation, revealed the human truths at the heart of both areas and explain how they can be integrated to the benefit of people, our social and business worlds, and our planet overall.

Watch MW Presents: Sustainability and the Metaverse: Are They Ready to be Integrated? A Climate Week NYC Event here.

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