Companies
In Web3 commerce, you really can have your Klimt and sell it too. Just ask the stakeholders in a new sub-industry.
Museums slowly began to dip their toes into the Web3 marketplace years ago as buyers. But now some have joined the party as sellers, minting digital “editions” of works in their collections at a time when they’ve experienced a staggering financial hit due to the pandemic. This emerging market provides a new opportunity for museums to cash in on and hold assets simultaneously. However, with this opportunity come the complications plaguing Web3 across industries, from value to environmental impact. The missions and structure of museums only complicate these issues further.
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Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.
