Octagon Launches ‘Play Personas’

24 January 2025

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Octagon has launched “Play Personas,” a proprietary tool featuring eight unique archetypes designed to help brands maximize their sponsorship strategies and connect more effectively with consumers across sports.

Octagon believes everything is in play for brands, and “Play Personas” can help identify the ideal archetype to drive impact and deepen connections across sports and entertainment.

Whether you’re creating new ways for fans to play, inspiring the next generation, or engaging audiences with exciting activations, this tool helps refine your approach to better reach your target audience.

Access Octagon’s “Play Personas” white paper to explore how the tool can enhance your brand’s sponsorship strategy.

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