Production Became Sustainable and We Can Never Look Back

21 April 2021


Over the course of the COVID-19 pandemic, we have had to rethink everything – including production. Our industry had to figure out how to keep producing meaningful work virtually. It turns out, the year we thought the least about sustainability in production was the year we had the smallest carbon footprint in the last decade.

Does this mean that the best way for production to be more environmentally responsible is to stop producing altogether? Of course not. But after years of trying to come up with the best method on how to be more sustainable, we achieved it by just changing the way we work, by taking less action. Reducing travel. Reducing paper. Reducing large in-person shoots. Using technology and remote shooting tools to continue creating with less impact on the environment. Read more about how production became sustainable by accident below.

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Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.

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